“How does Primary Book Club work?”

Primary Book Club is a subscription service that helps parents and caregivers of children aged 0-5 encourage early literacy, self-confidence, cognitive reasoning, and social development through time spent reading with them.

Each month, our team of multi-disciplinary experts selects a set of age-appropriate books for babies, toddlers, and preschoolers. For each book, we create a teaching guide to help parents learn about different literacy and development principles, and how to reinforce these principles at storytime, and playtime.

“As a subscriber, how many books will I receive each month?”

In general, you will receive between 1-3 books each month for each subscription level, but the number will vary with the retail price of the books.

We do our best to keep the total retail value of the books you receive each month close to or above the monthly subscription price. The monthly subscription price includes free shipping and a teaching guide for every book you receive.

“I already own a lot of children’s books, how do you avoid sending me books I already own?”

Each month, we’ll send you an e-mail before your books ship, listing the book selections for the month. If you already own the books, simply respond to the email and let us know which title you own, and we’ll suggest an alternate book. Our developers are working on new technology to make this process as seamless as possible.

“My child will only read books about trains!”

We recognize that children, especially as they enter their toddler and preschool years, develop a keen interest in certain topics. We strike a balance between encouraging these interests as a way to introduce new concepts (trains can help him/her learn about math and science!), while still exposing your child to a wide variety of subjects.

“Can I sell my books back to you after my child has outgrown them?”

We are currently in the process of developing a program to offer a discount on your monthly subscription fee in exchange for gently used books. We will donate the used books to our philanthropy partners.

“What do your teaching guides include?”

Our teaching guides are divided into three sections:

Principles:  Highlighting the principles of early literacy you might consider focusing on while sharing the book with your child

Activities:  Offering ideas for activities including songs, games, and crafts to reinforce these principles

Development:   Providing evidence-based advice on ways to encourage your child’s development, for example, social and problem-solving skills

“Who are your experts?”

We’re glad you asked! You can meet the team and our advisors here.

“Is there a place where I can connect with other parents who are interested in early literacy?”

Yes! We are actively trying to create a community of parents who are interested in the topic of early literacy so that we can improve the value and quality of our product for our customers. We encourage all parents interested in the topic to signup for our weekly e-mail (featuring book suggestions, expert advice, and promotions), like us on Facebook, and follow us on Twitter.


“How did this all get started?”

In July 2013, our family moved from New York, NY to Scottsdale, AZ. As a new mom in a new city where the average daily temperature reaches 105 degrees in July, I was desperate to find indoor activities for my young son. One of our favorites quickly became storytime at the Scottsdale Public Library. I was aware of the importance of reading and talking with children during their critical development years, but was amazed to learn how little I knew about the science of early literacy and childhood development. While I was struggling to find new books that were age-appropriate and engaging for my son — who was quickly growing from a baby into a toddler — I came up with the idea for Primary Book Club. The idea was to create a service for parents to discover new books and learn about the principles of early literacy and childhood development from a variety of experts. We launched in September, 2014.

“I have more questions, how can I get in touch with you?”

We’d love to hear from you! You can reach us here.


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